PPP’s own Steve Kennedy writes for Balls & Strikes:

For firms, highlighting their pro bono work burnishes their reputations with current and prospective clients, and helps recruit lawyers and law students who hope to serve their communities while still bringing home a BigLaw paycheck.

What firms omit from their public advertising, however, is that the work they do for many of their paying clients exacerbates the systemic problems that necessitate pro bono representation. On balance, the existing system of pro bono representation acts more as reputation laundering for the legal profession than effective advocacy for those most in need.

Read more at Balls & Strikes.